CREATING A LOGO
Initially sitting down with the clients we went through different shades of pink they were interested in until they were satisfied with a light pink which doesn't come across as too striking but is still elegant and professional for an overall brand colour for a women's fashion boutique.
The font was next to be decided and the thought process was to try and find a font that was elegant, stylish and fitted in with the name of the company. I proposed EuroSansPro as it had an intertwining 'W' which I thought tied in with the aspect of the company name and two working as one.
Then it was time to design the emblem for the logo which would allow people to identify the company easily. To do this I created a simple white curve with the curvature tool making the stroke a thin to thick style.
The first curve was then duplicated to combine the two together intertwining each other. The logo now has a strong meaning behind the brand which makes it more powerful and serves more of a purpose. The completed logo is pictured below.